Wix Review 2021
Is Wix the best website builder?
Building your own website used to be something that could only be done if you had years of coding experience, and even then you would need to practice your coding skills so that you could build a well-designed website.

Now you’ll be able to build your website within a couple of hours using a platform called Wix. You won’t need to know any code, and you’ll be able to design a website that looks stunning and is fully functional.
Wix is a website building platform that allows you to use a Drop-and-Drag builder to design your own website. They were founded in 2006, and since then they have grown as a business and they now power over 110 million sites on the internet.
In this article, we will be taking an in-depth review of Wix and provide an overview of the pros and cons of using Wix, so that you can understand what they have to offer and how you can take advantage of their features to help build your website.

WIX Overview
OVERALL RANK: | #1 Ranked Site Builder (See our full ranking) |
SPEED: | 572ms (2 Year Average) |
UPTIME: | 99.95% (2 Year Average) |
SUPPORT: | Support Center, Ticket & Phone Support |
APP INTEGRATION: | Wix has a large app market, with hundreds of apps to expand the functionality of their websites. |
FEATURES: | Unmetered Bandwidth and Storage Available // Backup & Restoration // Professional Themes // Email Accounts // Free Domain (1st Yr) // Fully Customizable Design // Analytics |
PAGE BUILDER: | Drag ‘n Drop builder with AI assistance. Wix Corvid available for custom development. |
PRICING: | Premium Plans Starting at $10/mo |
Wix Benefits and Features
If you’re going to work with a website building company, then you’ll want to be sure that they have a lot of benefits that you can take advantage of and that they provide excellent quality services for the price that you’re paying.
In this section, we will list some of the benefits and features that Wix has to offer. We’ll assess what they offer to anyone who is looking to use a website builder to create their next website.
Free Website Builder

If you’re looking for ways to build a website for free, then you can do so by using the basic plan through Wix which will give you the ability to create a website for free. The free Wix websites won’t have a lot of the premium features that you’ll find with their paid website options, but you can still build a basic website for free.
This feature is perfect for anyone who wants to give Wix a test and see if they are the best website builder for their business or project. It’s also an excellent option for anyone who needs a website but doesn’t get a lot of web traffic to their website.
This free website won’t have a lot of pages or be able to handle lots of traffic so you’ll want to keep this in mind before you try to build your website for free with Wix.
User-Friendly Website Builder

The Wix website builder has been designed for ease of use so that just about anyone can build a website through the Wix Drop-And-Drag website builder. You won’t need any coding skills and everything that you will need to know can be found through their website building guides and other online tutorials.
All you’ll need to be able to do is click on icons and then drag text, images, and other features to wherever you would like them to be placed. The website builder will then save this version of your website and use it to create your very own website.
If you run into any issues, then you can click on buttons that provide more information, and you can also contact the Wix support staff, and they will gladly explain where you’re going wrong. You can also access hundreds of Wix tutorials through other platforms such as Youtube.
Professionally Designed Themes
One of the things that we love about Wix is their professionally-designed Website themes. When you work with Wix, you’ll have access to hundreds of website themes that you can use to help create your website.
The pre-built website themes will help you save a lot of time trying to design your website, and it will look like it has been developed by a professional web design agency when you’re all finished.

All you need to do is find a website theme that you like for your website and then begin customizing that theme through the Wix website builder. Wix even offers a lot of themes for e-commerce websites so that you can build an online store without spending a lot of money to have your website designed professionally.
So if you’re thinking about creating an online store for your business, then I would recommend that you try using Wix and some of their professionally designed website themes.
Hundreds of Integrated Apps

Wix has a lot of built-in tools that you can use for your website. However, like many other website builders, the tools can only do so much, and if you’re only using website tools, then you’ll be limited on what your website can do.
This is where the Wix App Market comes into play because if there’s a job that the Wix tools can’t perform, then there’ll be an app that’s integrated with Wix that’ll be able to do the job for you. These apps that integrate with Wix are similar to the WordPress Plugins or Chrome Extensions for your browser. This will give your website extra functionality that you wouldn’t have been able to have through the website builder alone.
Many of the Wix apps are free, and you’ll be able to use the majority of them without having to pay an extra charge. This is an excellent way for you to add additional functionality to your website.
AI-Assisted Design

When you use the Wix Website builder, you’ll notice that there is a feature called the Artificial Design Intelligence (ADI). Wix created this feature as an innovative way for you to be able to create a better website.
This will make it even easier for you to build your new website than the standard Wix website builder. The ADI website builder will literally create the site for you so that you don’t need to.
All you need to do is enter a few links to your social profiles and any other websites that have information about you or your business. The ADI tool will then crawl these links and take any information that they can find to create an informative website about you or your business.
You may need to make a few minor adjustments to the website before launching, but for the most part, the ADI tool will create you an excellent looking website that has just about everything that your customers will want to know about your business.
E-Commerce Functionality

One of the other benefits that you can take advantage of while using Wix is their ability to create an online store that you can use to sell your products online. This feature is perfect for anyone who has a small store but would like to sell more of their products through an online environment.
You’ll be able to choose from hundreds of different themes and choose the best one for your online store. You can then begin customizing this theme and adding products to your store. You can even add apps that will handle the payments for you so that you don’t need to worry about the safety of your customers of their sensitive banking information.
If you have a hobby shop or a small business, then the e-commerce Wix websites will be something that you’ll want to take a look at and see if you can use them to sell more products for your business.
Wix SEO Tools

Your website is no good unless your target audience can find it. If your potential customers aren’t able to find you online, then there’s little chance that you’ll be able to gain potential leads or sell your products online.
When you use Wix, they’ll provide you with the tools that you need to create a website that will be able to rank within search engines such as Google or Bing. This means that more of your potential customers will be able to find your website, and there’s a better chance of getting their business.
You’ll be given the tools that you need to build a website that’s search engine friendly, and there are apps that you can use, which are designed to provide your Wix website with an SEO boost.
Good Customer Support and Guides
If you’re going to use a platform to create a website, then you’ll want to be sure that they provide excellent quality support or else you’ll find that you’re always frustrated when you experience an issue.

Wix offers an excellent support staff that can answer any questions that you may have about building your new website. We found their support staff to be friendly and eager to help, and they also seemed quite knowledgeable about their products and tools that could act as a solution.
Wix also has an extensive learning center through online forums where you can get your questions answered quickly by other community members. There are also thousands of videos about Wix on Youtube that you can access for free.
Disadvantages of using Wix
If you’re looking for the perfect website builder, then you’ll spend a lot of time searching, because there isn’t one. Every company has their flaws, and they try to hide these flaws so that they can get the most business.
Since there isn’t any perfect website builder, you’ll need to evaluate the pros and cons and then decide which website builder is the best option for you and your business. This is one way that you can ensure that you buy the best website builder for your needs.
We took a critical look at Wix, and we found a few disadvantages that you may experience if you’re using Wix to build your website.
Free Plan has Ads

If you’re going to be using the free hosting and website builder through Wix, then you’ll likely want to know that your website will have several ads placed on your site with the revenue going back to Wix.
This is how Wix can provide this free website option to anyone who wants to build a free website because then they’ll have the ability to generate a small amount of money back through ad placements.
If you don’t want to have the ads on your website, then you’ll need to purchase their base plan which will cost $5 per month and then they will unlock other website features and remove any of their ads.
Templates cannot be changed
If you’ve built a website through Wix and a while later you decide that you want to change up your website or use a new theme for your website, then you’ll need to recreate your site to do so.
Once you’ve built your website, you can’t just switch from one theme to the next because you’ll need to set up the new theme and then customize it just like you did the first time.
This isn’t a disadvantage because you wouldn’t be able to switch themes with any other website platform, but it’s something that you should be aware of in case you decide you want to change website themes.
Online Store not included with the free plan
If you’re looking to build a free website with an online store, then you won’t be able to do so through Wix. In order to create an online store, you’ll need to use a paid plan to unlock the e-commerce functionality.
This is because the e-commerce websites through Wix will use more data, and they often provide many free tools to handle your orders and payment. These tools, however, can only be accessed if you are on their paid e-commerce plans.
This isn’t a disadvantage because every other website builder will make you pay to use their e-commerce services, but it’s something that you should be aware of so that you don’t get caught paying for services that you thought were free.
Wix Plans and Pricing

See our in-depth Wix pricing breakdown.
Wix offers a wide variety of pricing options for its customers. These options range from simple websites to advanced e-commerce websites capable of handling large audiences.
Wix offers two categories of website packages. These are:
- Website Plans and Packages
- Business and E-Commerce Plans
First, you’ll need to decide whether you require a normal website or a more advanced website or e-commerce store. The former is commonly used for small businesses, blogs, or portfolios, while the latter is usually used for boutique shops, large businesses, or any other uses that require a more robust website.
Each of these alternatives offers multiple tiers and pricing options to help ensure that your website meets your needs and performs as you’d expect.
Wix Website Plans and Packages

There are currently four different pricing plans that you can choose from when you use the Website Tier through Wix. These plans are:
Wix currently offers four pricing packages for its basic website line. These range from a basic, introductory website (with Wix ad banners) to the premier website design package, with all the “bells and whistles” you’d expect from Wix, and anything in-between these two. This line of websites is aimed at the small business owner, blogger, and photographer (or anyone else, for that matter) who are looking for a way to get themselves online without incurring the cost of hiring an expensive web developer.
As mentioned above, Wix offers multiple price points, depending on what features you need, the level of traffic your website attracts, and the purpose of your website.
For more information about Wix pricing, see our Wix pricing overview.
However, if you discover that your website requires more storage, bandwidth, or video hosting, you’ll need to upgrade to the Business & E-Commerce website tier.
Wix Business and E-Commerce Plans

Wix currently offers 3 pricing tiers within its Business and E-Commerce website offering. These include:
This line of Business and E-Commerce website packages offer so much more than their basic website lineup. For starters, you’ll now have the ability to create an e-commerce storefront to sell your products or services. Additionally, these websites are built for higher levels of traffic and provide amped up storage, bandwidth, and security.
This website lineup is perfect if you have plans to grow your audience, sell online, or just need more features for your website. Sure, eventually, you may need to invest in a custom-built website if your website has outgrown Wix’s capabilities, but you can depend on Wix to get you started and grow with you to that point.
Do we recommend Wix?
Yes. We would recommend Wix to anyone who needs a website for their personal use or for their business. This is because Wix is one of the best website builders that you’ll be able to find online.
We found that they offer high-quality services at reasonable prices that are affordable by small businesses. They also provide more features with each of their premium plans than the industry standard, which is another reason that we love Wix.
Their support staff is more than happy to answer your questions, and we found them to be quite knowledgeable about their products and services, and they were more than happy to help us with any issues that we were experiencing.
Overall, we would say that Wix is the best website builder that you’ll be able to use to help build your website. However, every customer is different, and so the best website building platform will vary with each individual and the needs that they have.